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7 Crucial Must-Have Elements For a Modern Website Design

7 Crucial Must-Have Elements For a Modern Website Design

A balanced site is required for the business to draw in possible clients to their business. A definitive objective for any business is to have a site that will bring higher transformation rates and superb ROI. In any case, a site is a community exertion of various components meeting up, the subtleties like route, content, pictures, text style styles, shading plans meet up for a healthy, top notch web composition.

A site can likewise be your online business card for possible clients to get in touch with you. Thusly, a decent and refined web composition and improvement is fundamental. Here are ten urgent components to remember for the web compositions.

Responsive Designs

Responsive sites have become a standard in this current mechanical time because of the expansion in the quantity of cell phone clients. Consequently, in the event that you would prefer not to utilize potential clients that utilization cell phones, at that point having responsive plan ought to be a main concern for your site.

Route of the Website

The route of the site empowers the clients to easily investigate the site and go where they need with no trouble. On the off chance that the clients can’t arrive at their goal, at that point it is a structure imperfection in the route perspective. Consequently, make a point to have route bars in the top and the base of the sites.

Source of inspiration Buttons

The Call To Action (CTA) button is one of the huge components required for the site. On the off chance that your clients are as of now remaining on your site and investigating every one of your items and administrations, at that point they simply need a little push to change over it into deals. What’s more, that press is the CTA button. Subsequently, make the catch brilliant, noticeable and appealing to the clients.

Include About Us Page

Numerous organizations may take “about us” gently or not as much significant as the items or administrations page. In any case, that ought not be the situation, the about us page ought to gladly speak to your image, your aphorism, hard working attitudes, condition, representatives and that’s just the beginning. There may be a great deal of sites giving a similar help as yours. Along these lines, having a customized about us page has a significant effect.

Include FAQs

Oftentimes Asked Questions (FAQs) are an incredible method of saving the clients on the site for a more extended time. Really Research on the FAQs about your business and include those as a piece of your page. Additionally, the appropriate responses must be straightforward and short also.

Customized Images

Including top notch stock pictures are okay, however having customized and modified pictures on your site include a story and veritable inclination to the clients visiting your site and empowers them to confide in your image quicker.

Having A Contact Page

A straightforward yet amazing advance to getting more leads for your business is having a contact page obvious for the clients. The page must contain all the data like the areas, telephone numbers, address, connection to Google maps, etc.

In this manner, to have an ideal web architecture and higher transformation rates,it is basic to concentrate on all the small subtleties of the plans. Contact the best web improvement and planning organization for better outcomes.

User Friendly Features To Have In Your Business Website

User Friendly Features To Have In Your Business Website

Websites have evolved from just information and text displaying into something that is intuitive and delivering the best user experience to the visitors. Hence everything from the aesthetics to CTA placement can have a greater influence on the staying time of visitors with a website.

While getting traffic to a website is harder, it is still tough to make those people stay on the website and do something that the website is intended for. Luckily there are ways to make your website user friendly. Here are some of the best practices listed together that will help to enhance the web designing services in making user friendly websites.

Know about your users
When user experience is the strong platform for a website design, take the sufficient time to know what they like to see on the website page. More importantly, it is necessary to know about what they need, and what stands in their way to achieve the goals.

You can input directly from the target audience and can discover the missing web design elements to complete the satisfied user experience. Professionals of the Web Design Company in Chennai say that users are the best people to let you know what they don’t like in a website. Now, it’s your turn to convert them into positives by fixing the features that the visitors dislike.

Keep the homepage simple and free from clutters
A website home page should communicate the business core message instantaneously to the visitors when they land on it. No one has the patience to read every word on a website. They are prone to quickly scan the web page, grasp images and pick out keywords. Considering their behavior, it is always recommended by the web designer in Chennai to appeal to emotions rather than focusing on word count.

When your website is designed for decreasing attention spans in mind, the more likely the users will do what you intend them to. The less the website visitors have to click on, read and remember, the better they can be able to process and evaluate the web page.

Keep in mind of user’s natural workflow
A website is said to be user friendly only when it flows in a way that makes sense to the user. You should be concerned about how user experience works and prevails in the entire website design. Have the website menu on the top of the website page always and don’t rearrange the items every time it loads.

Let the design crafted by your web design company in india ensures that the users know where things are on the website. Let the website be consistent in terms of fonts and design and work from page to page. The clarity in website design assures users to know what to do at all times. This also encourages improved user friendliness since it reduces frustration on the users.

Design user friendly website forms
Whenever a visitor wants to sign up or subscribe to the newsletter, they have to fill out a form. Here ensuring a user friendly form is necessary and it needs an effective strategy. Often designing a form that balances the user and website may be difficult. The form must be simple, clean and functional enough to collect the information from the user.

Since website forms are the key channel which allows potential customers to communicate with your business, optimizing the forms is vital for business success. So it is always good when you do it with the best web design company in Chennai.

Clear navigation
It may be tempting to introduce innovations in a website navigation structure, but remember it is not the place for any forward thinking. After all, the ultimate aim is to enable the visitors to find it easily for what they look for. Moreover, websites with solid navigation from a web design and development company in Chennai helps the search engines to index the website with addition to improving the user friendliness.

When a website is easy to navigate, the better the user experience will be. If you really want to make a website user friendly, then make the navigation simple so that users browse through the website without any hassle.

Finger friendly Call To Action
Does your website have strong calls to action (CTAs) in locations that are user friendly to access? Website visitors when deciding to buy your products or register for the newsletter, they should know how to take further steps. A user friendly website should feature call to action buttons that are easy to locate.

Especially for the users accessing the website from the smartphone, it will be fine and good to have call to action buttons accessible by the left or right thumb.

These points can bring the user friendly aspects into a website design. However the key for a user friendly website is making the improvements that could enhance the user experience. Take the sufficient time to know about your customers and what features can help them to make their experience better.

Website is the place where an individual and a company meet, communicate and interact. It’s the job of a prominent web design company in Chennai to ensure that the user interaction experience is as good as possible.

Basics of search engine friendly design and development

Basics of search engine friendly design and development

Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me as it looks to a search engine. In this section, we’ll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. Share this part of the guide with your programmers, information architects, and designers, so that all parties involved in a site’s construction are on the same page

Indexable Content

To perform better in search engine listings, your most important content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page. However, more advanced methods are available for those who demand greater formatting or visual display styles:

Seeing your site as the search engines do

Many websites have significant problems with indexable content, so double-checking is worthwhile. By using tools like Google’s cache, SEO-browser.com, and the MozBar you can see what elements of your content are visible and indexable to the engines. Take a look at Google’s text cache of this page you are reading now. See how different it looks?

Crawlable Link Structures

Just as search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to find the content in the first place. A crawlable link structure—one that lets the crawlers browse the pathways of a website—is vital to them finding all of the pages on a website. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search engines’ indexes.

Keyword Usage and Targeting

Keywords are fundamental to the search process. They are the building blocks of language and of search. In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indexes rather than storing 25 billion web pages all in one database. Millions and millions of smaller databases, each centered on a particular keyword term or phrase, allow the engines to retrieve the data they need in a mere fraction of a second.

Obviously, if you want your page to have a chance of ranking in the search results for “dog,” it’s wise to make sure the word “dog” is part of the crawlable content of your document.

Keyword Domination

Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine matches pages to retrieve based on the words we entered. The order of the words (“pandas juggling” vs. “juggling pandas”), spelling, punctuation, and capitalization provide additional information that the engines use to help retrieve the right pages and rank them.

Search engines measure how keywords are used on pages to help determine the relevance of a particular document to a query. One of the best ways to optimize a page’s rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.

Generally speaking, as you make your keywords more specific, you narrow the competition for search results, and improve your chances of achieving a higher ranking. The map graphic to the left compares the relevance of the broad term “books” to the specific title Tale of Two Cities. Notice that while there are a lot of results for the broad term, there are considerably fewer results (and thus, less competition) for the specific result.

Keyword Abuse

Since the dawn of online search, folks have abused keywords in a misguided effort to manipulate the engines. This involves “stuffing” keywords into text, URLs, meta tags, and links. Unfortunately, this tactic almost always does more harm than good for your site.

In the early days, search engines relied on keyword usage as a prime relevancy signal, regardless of how the keywords were actually used. Today, although search engines still can’t read and comprehend text as well as a human, the use of machine learning has allowed them to get closer to this ideal.

The best practice is to use your keywords naturally and strategically (more on this below). If your page targets the keyword phrase “Eiffel Tower” then you might naturally include content about the Eiffel Tower itself, the history of the tower, or even recommended Paris hotels. On the other hand, if you simply sprinkle the words “Eiffel Tower” onto a page with irrelevant content, such as a page about dog breeding, then your efforts to rank for “Eiffel Tower” will be a long, uphill battle. The point of using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.

On-Page Optimization

Keyword usage and targeting are still a part of the search engines’ ranking algorithms, and we can apply some effective techniques for keyword usage to help create pages that are well-optimized. Here at Moz, we engage in a lot of testing and get to see a huge number of search results and shifts based on keyword usage tactics. When working with one of your own sites, this is the process we recommend. Use the keyword phrase:

In the title tag at least once. Try to keep the keyword phrase as close to the beginning of the title tag as possible. More detail on title tags follows later in this section.
Once prominently near the top of the page.
At least two or three times, including variations, in the body copy on the page. Perhaps a few more times if there’s a lot of text content. You may find additional value in using the keyword or variations more than this, but in our experience adding more instances of a term or phrase tends to have little or no impact on rankings.
At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic.
Once in the URL. Additional rules for URLs and keywords are discussed later on in this section.
At least once in the meta description tag. Note that the meta description tag does not get used by the engines for rankings, but rather helps to attract clicks by searchers reading the results page, as the meta description becomes the snippet of text used by the search engines.
And you should generally not use keywords in link anchor text pointing to other pages on your site; this is known as Keyword Cannibalization.

Title Tags

The title element of a page is meant to be an accurate, concise description of a page’s content. It is critical to both user experience and search engine optimization.

As title tags are such an important part of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit. The recommendations below cover the critical steps to optimize title tags for search engines and for usability.

Be mindful of length

Search engines display only the first 65-75 characters of a title tag in the search results (after that, the engines show an ellipsis – “…” – to indicate when a title tag has been cut off). This is also the general limit allowed by most social media sites, so sticking to this limit is generally wise. However, if you’re targeting multiple keywords (or an especially long keyword phrase), and having them in the title tag is essential to ranking, it may be advisable to go longer.

Place important keywords close to the front
The closer to the start of the title tag your keywords are, the more helpful they’ll be for ranking, and the more likely a user will be to click them in the search results.

Include branding

At Moz, we love to end every title tag with a brand name mention, as these help to increase brand awareness, and create a higher click-through rate for people who like and are familiar with a brand. Sometimes it makes sense to place your brand at the beginning of the title tag, such as your homepage. Since words at the beginning of the title tag carry more weight, be mindful of what you are trying to rank for.

Consider readability and emotional impact

Title tags should be descriptive and readable. The title tag is a new visitor’s first interaction with your brand and should convey the most positive impression possible. Creating a compelling title tag will help grab attention on the search results page, and attract more visitors to your site. This underscores that SEO is about not only optimization and strategic keyword usage, but the entire user experience.