Design Vs Content Vs Marketing which can be the first & best website strategy?

Design Vs Content Vs Marketing which can be the first & best website strategy?

Website specialists ordinarily adjust to one or approach while building a site.

They generally have ‘structure first’ or ‘substance first.’

Be that as it may, the two thoughts fizzle in light of the fact that the plan initially doesn’t address the issues of the clients.

Content initially is a poorly conceived notion for a site technique and it neglects to address a definitive objective of a business.

So the response to the productive site really lies with ‘advertising first.’

The School of Idea!

#1 – Design First

Typically, the majority of the website specialists start with the idea of structure first and they plan the system, at that point gather subject board, select pictures, and paint a pretty picture.

The result ordinarily is a delightful site that could possibly serve the requirements of their customers.

#2 – Content First

While another arrangement of individuals accept that ‘quality written substance is the final deciding factor ‘ and they thoroughly disregard the plan and rather, center around site structure and including increasingly more data.

Furthermore, to their setting 80% of a site is text, so they feel that plan ought to around the words.

The result for content initially is an awful site procedure is that it doesn’t really progress in the direction of a definitive objective.

#3 – Marketing First

Though, the business puts resources into their sites to expand deals and showcasing is critical for creating leads and reconnecting past customers.

Advertising first methods you don’t begin with the vibe of a site, or the substance, yet with the accompanying significant inquiries.

Like guests, their requirements, acquisition of items/administrations, and find out about the organization?

promoting here is characterized as the administration characterizing how a webpage can create more leads or deals and afterward making the plan and substance fill that need, regardless of whether the substance is the reality which directs the guest alongside the site your advertising channel is viewed as significant in light of the fact that it distinguishes the ultimate objective.

Beneficial sites start with the promoting system before ever tending to the next two.

Furthermore, when they requirement for the site is resolved then he can decide to take a shot at client involvement with which entering their email address on a web structure or your Contact Page is significant for change.

So converse with your fashioner about the showcasing thoughts or look for help in the event that you have no thoughts since they have totally various thoughts in context with the plan.

Consequently, Focusing on showcasing first and include different segments for beneficial website composition is fitting.

7 Crucial Must-Have Elements For a Modern Website Design

7 Crucial Must-Have Elements For a Modern Website Design

A balanced site is required for the business to draw in possible clients to their business. A definitive objective for any business is to have a site that will bring higher transformation rates and superb ROI. In any case, a site is a community exertion of various components meeting up, the subtleties like route, content, pictures, text style styles, shading plans meet up for a healthy, top notch web composition.

A site can likewise be your online business card for possible clients to get in touch with you. Thusly, a decent and refined web composition and improvement is fundamental. Here are ten urgent components to remember for the web compositions.

Responsive Designs

Responsive sites have become a standard in this current mechanical time because of the expansion in the quantity of cell phone clients. Consequently, in the event that you would prefer not to utilize potential clients that utilization cell phones, at that point having responsive plan ought to be a main concern for your site.

Route of the Website

The route of the site empowers the clients to easily investigate the site and go where they need with no trouble. On the off chance that the clients can’t arrive at their goal, at that point it is a structure imperfection in the route perspective. Consequently, make a point to have route bars in the top and the base of the sites.

Source of inspiration Buttons

The Call To Action (CTA) button is one of the huge components required for the site. On the off chance that your clients are as of now remaining on your site and investigating every one of your items and administrations, at that point they simply need a little push to change over it into deals. What’s more, that press is the CTA button. Subsequently, make the catch brilliant, noticeable and appealing to the clients.

Include About Us Page

Numerous organizations may take “about us” gently or not as much significant as the items or administrations page. In any case, that ought not be the situation, the about us page ought to gladly speak to your image, your aphorism, hard working attitudes, condition, representatives and that’s just the beginning. There may be a great deal of sites giving a similar help as yours. Along these lines, having a customized about us page has a significant effect.

Include FAQs

Oftentimes Asked Questions (FAQs) are an incredible method of saving the clients on the site for a more extended time. Really Research on the FAQs about your business and include those as a piece of your page. Additionally, the appropriate responses must be straightforward and short also.

Customized Images

Including top notch stock pictures are okay, however having customized and modified pictures on your site include a story and veritable inclination to the clients visiting your site and empowers them to confide in your image quicker.

Having A Contact Page

A straightforward yet amazing advance to getting more leads for your business is having a contact page obvious for the clients. The page must contain all the data like the areas, telephone numbers, address, connection to Google maps, etc.

In this manner, to have an ideal web architecture and higher transformation rates,it is basic to concentrate on all the small subtleties of the plans. Contact the best web improvement and planning organization for better outcomes.

User Friendly Features To Have In Your Business Website

User Friendly Features To Have In Your Business Website

Websites have evolved from just information and text displaying into something that is intuitive and delivering the best user experience to the visitors. Hence everything from the aesthetics to CTA placement can have a greater influence on the staying time of visitors with a website.

While getting traffic to a website is harder, it is still tough to make those people stay on the website and do something that the website is intended for. Luckily there are ways to make your website user friendly. Here are some of the best practices listed together that will help to enhance the web designing services in making user friendly websites.

Know about your users
When user experience is the strong platform for a website design, take the sufficient time to know what they like to see on the website page. More importantly, it is necessary to know about what they need, and what stands in their way to achieve the goals.

You can input directly from the target audience and can discover the missing web design elements to complete the satisfied user experience. Professionals of the Web Design Company in Chennai say that users are the best people to let you know what they don’t like in a website. Now, it’s your turn to convert them into positives by fixing the features that the visitors dislike.

Keep the homepage simple and free from clutters
A website home page should communicate the business core message instantaneously to the visitors when they land on it. No one has the patience to read every word on a website. They are prone to quickly scan the web page, grasp images and pick out keywords. Considering their behavior, it is always recommended by the web designer in Chennai to appeal to emotions rather than focusing on word count.

When your website is designed for decreasing attention spans in mind, the more likely the users will do what you intend them to. The less the website visitors have to click on, read and remember, the better they can be able to process and evaluate the web page.

Keep in mind of user’s natural workflow
A website is said to be user friendly only when it flows in a way that makes sense to the user. You should be concerned about how user experience works and prevails in the entire website design. Have the website menu on the top of the website page always and don’t rearrange the items every time it loads.

Let the design crafted by your web design company in india ensures that the users know where things are on the website. Let the website be consistent in terms of fonts and design and work from page to page. The clarity in website design assures users to know what to do at all times. This also encourages improved user friendliness since it reduces frustration on the users.

Design user friendly website forms
Whenever a visitor wants to sign up or subscribe to the newsletter, they have to fill out a form. Here ensuring a user friendly form is necessary and it needs an effective strategy. Often designing a form that balances the user and website may be difficult. The form must be simple, clean and functional enough to collect the information from the user.

Since website forms are the key channel which allows potential customers to communicate with your business, optimizing the forms is vital for business success. So it is always good when you do it with the best web design company in Chennai.

Clear navigation
It may be tempting to introduce innovations in a website navigation structure, but remember it is not the place for any forward thinking. After all, the ultimate aim is to enable the visitors to find it easily for what they look for. Moreover, websites with solid navigation from a web design and development company in Chennai helps the search engines to index the website with addition to improving the user friendliness.

When a website is easy to navigate, the better the user experience will be. If you really want to make a website user friendly, then make the navigation simple so that users browse through the website without any hassle.

Finger friendly Call To Action
Does your website have strong calls to action (CTAs) in locations that are user friendly to access? Website visitors when deciding to buy your products or register for the newsletter, they should know how to take further steps. A user friendly website should feature call to action buttons that are easy to locate.

Especially for the users accessing the website from the smartphone, it will be fine and good to have call to action buttons accessible by the left or right thumb.

These points can bring the user friendly aspects into a website design. However the key for a user friendly website is making the improvements that could enhance the user experience. Take the sufficient time to know about your customers and what features can help them to make their experience better.

Website is the place where an individual and a company meet, communicate and interact. It’s the job of a prominent web design company in Chennai to ensure that the user interaction experience is as good as possible.

Basics of search engine friendly design and development

Basics of search engine friendly design and development

Search engines are limited in how they crawl the web and interpret content. A webpage doesn’t always look the same to you and me as it looks to a search engine. In this section, we’ll focus on specific technical aspects of building (or modifying) web pages so they are structured for both search engines and human visitors alike. Share this part of the guide with your programmers, information architects, and designers, so that all parties involved in a site’s construction are on the same page

Indexable Content

To perform better in search engine listings, your most important content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are often ignored or devalued by search engine crawlers, despite advances in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page. However, more advanced methods are available for those who demand greater formatting or visual display styles:

Seeing your site as the search engines do

Many websites have significant problems with indexable content, so double-checking is worthwhile. By using tools like Google’s cache, SEO-browser.com, and the MozBar you can see what elements of your content are visible and indexable to the engines. Take a look at Google’s text cache of this page you are reading now. See how different it looks?

Crawlable Link Structures

Just as search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to find the content in the first place. A crawlable link structure—one that lets the crawlers browse the pathways of a website—is vital to them finding all of the pages on a website. Hundreds of thousands of sites make the critical mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search engines’ indexes.

Keyword Usage and Targeting

Keywords are fundamental to the search process. They are the building blocks of language and of search. In fact, the entire science of information retrieval (including web-based search engines like Google) is based on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indexes rather than storing 25 billion web pages all in one database. Millions and millions of smaller databases, each centered on a particular keyword term or phrase, allow the engines to retrieve the data they need in a mere fraction of a second.

Obviously, if you want your page to have a chance of ranking in the search results for “dog,” it’s wise to make sure the word “dog” is part of the crawlable content of your document.

Keyword Domination

Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine matches pages to retrieve based on the words we entered. The order of the words (“pandas juggling” vs. “juggling pandas”), spelling, punctuation, and capitalization provide additional information that the engines use to help retrieve the right pages and rank them.

Search engines measure how keywords are used on pages to help determine the relevance of a particular document to a query. One of the best ways to optimize a page’s rankings is to ensure that the keywords you want to rank for are prominently used in titles, text, and metadata.

Generally speaking, as you make your keywords more specific, you narrow the competition for search results, and improve your chances of achieving a higher ranking. The map graphic to the left compares the relevance of the broad term “books” to the specific title Tale of Two Cities. Notice that while there are a lot of results for the broad term, there are considerably fewer results (and thus, less competition) for the specific result.

Keyword Abuse

Since the dawn of online search, folks have abused keywords in a misguided effort to manipulate the engines. This involves “stuffing” keywords into text, URLs, meta tags, and links. Unfortunately, this tactic almost always does more harm than good for your site.

In the early days, search engines relied on keyword usage as a prime relevancy signal, regardless of how the keywords were actually used. Today, although search engines still can’t read and comprehend text as well as a human, the use of machine learning has allowed them to get closer to this ideal.

The best practice is to use your keywords naturally and strategically (more on this below). If your page targets the keyword phrase “Eiffel Tower” then you might naturally include content about the Eiffel Tower itself, the history of the tower, or even recommended Paris hotels. On the other hand, if you simply sprinkle the words “Eiffel Tower” onto a page with irrelevant content, such as a page about dog breeding, then your efforts to rank for “Eiffel Tower” will be a long, uphill battle. The point of using keywords is not to rank highly for all keywords, but to rank highly for the keywords that people are searching for when they want what your site provides.

On-Page Optimization

Keyword usage and targeting are still a part of the search engines’ ranking algorithms, and we can apply some effective techniques for keyword usage to help create pages that are well-optimized. Here at Moz, we engage in a lot of testing and get to see a huge number of search results and shifts based on keyword usage tactics. When working with one of your own sites, this is the process we recommend. Use the keyword phrase:

In the title tag at least once. Try to keep the keyword phrase as close to the beginning of the title tag as possible. More detail on title tags follows later in this section.
Once prominently near the top of the page.
At least two or three times, including variations, in the body copy on the page. Perhaps a few more times if there’s a lot of text content. You may find additional value in using the keyword or variations more than this, but in our experience adding more instances of a term or phrase tends to have little or no impact on rankings.
At least once in the alt attribute of an image on the page. This not only helps with web search, but also image search, which can occasionally bring valuable traffic.
Once in the URL. Additional rules for URLs and keywords are discussed later on in this section.
At least once in the meta description tag. Note that the meta description tag does not get used by the engines for rankings, but rather helps to attract clicks by searchers reading the results page, as the meta description becomes the snippet of text used by the search engines.
And you should generally not use keywords in link anchor text pointing to other pages on your site; this is known as Keyword Cannibalization.

Title Tags

The title element of a page is meant to be an accurate, concise description of a page’s content. It is critical to both user experience and search engine optimization.

As title tags are such an important part of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit. The recommendations below cover the critical steps to optimize title tags for search engines and for usability.

Be mindful of length

Search engines display only the first 65-75 characters of a title tag in the search results (after that, the engines show an ellipsis – “…” – to indicate when a title tag has been cut off). This is also the general limit allowed by most social media sites, so sticking to this limit is generally wise. However, if you’re targeting multiple keywords (or an especially long keyword phrase), and having them in the title tag is essential to ranking, it may be advisable to go longer.

Place important keywords close to the front
The closer to the start of the title tag your keywords are, the more helpful they’ll be for ranking, and the more likely a user will be to click them in the search results.

Include branding

At Moz, we love to end every title tag with a brand name mention, as these help to increase brand awareness, and create a higher click-through rate for people who like and are familiar with a brand. Sometimes it makes sense to place your brand at the beginning of the title tag, such as your homepage. Since words at the beginning of the title tag carry more weight, be mindful of what you are trying to rank for.

Consider readability and emotional impact

Title tags should be descriptive and readable. The title tag is a new visitor’s first interaction with your brand and should convey the most positive impression possible. Creating a compelling title tag will help grab attention on the search results page, and attract more visitors to your site. This underscores that SEO is about not only optimization and strategic keyword usage, but the entire user experience.

WordPress Automation Tools and Tips

WordPress Automation Tools and Tips

At the point when I previously began the organization seven years back, I did everything myself and everything was done physically. It wasn’t some time before I understood I needed to discover and set up some WordPress robotization apparatuses to keep me rational. Throughout the years I’ve attempted a ton of modules, SaaS items, and apparatuses. Many have gone back and forth, yet a couple of good ones have stayed and I’m extremely appreciative for them.

There is a deception that advertising and selling on the web is fast and simple. Well it isn’t. There are a ton of parts that go into putting forth promoting attempts fruitful.

The truth is that web promoting makes the ways for the world and with it the sky is the limit. I trust it genuinely is very easy to read of alternatives for the consistently individual and that anybody can utilize the web to accomplish their objectives.

In any case, achievement just accompanies arranging, due constancy, and difficult work. Including the correct devices can help put the attention more on arranging and inventiveness, with less accentuation on exhausting everyday exercises. This move not just keeps you upbeat, it likewise drives much better outcomes.

Work Smarter With These WordPress Automation Tools

Today I’d prefer to share a portion of my preferred instruments for mechanizing WordPress and my day by day work process. Some are found inside the dashboard of WordPress and others are outsider applications. Some are free and others are paid for on a month to month or yearly premise. Every one of them merit their cash.

Akismet – If you are utilizing WordPress to blog and you have remarks turned on, Akismet is an absolute necessity use module. It effectively screens approaching remarks and addresses any spam with no association by the client.

AutomateWoo – This is a ground-breaking expansion for WooCommerce that gives follow up correspondence dependent on client characterized work processes. We utilize this module to naturally alarm topic purchasers that their memberships are lapsing and solicitation they restore to get proceeded with help.

Dlvr.it – I as of late discovered this product administration and I’m cherishing it! We own various internet based life profiles and this instrument mechanizes postings dependent on RSS channels. I use it to share Web Savvy posts, just as articles from my preferred sites and websites. It offers much more choices then HootSuite and is fundamentally more easy to use.

Follow-Up Emails – This is another WooCommerce augmentation that I use for onboarding new purchasers of our stock Genesis subjects and online SEO courses. I have various messages booked to send after a request has been prepared. They give data on utilizing the new topic or course, just as answer a significant number of the regular inquiries I’d get consistently. This WordPress module radically decreased my help time and has expanded consumer loyalty.

Gravity Forms – We bought an engineer permit of this WordPress module years back and I trust it is outstanding amongst other WordPress modules accessible. The designer is strong, the module is vigorous, and the UI is fantastic. Every custom site we construct utilizes Gravity Forms and I ensure each stock topic is styled for it.

Gravity Forms MailChimp Add-On – This Gravity Forms augmentation interfaces MailChimp to WordPress request structures. Supporters are consequently taken care of over to MailChimp and added to the fitting email list.

Hotjar – This is a device I as of late found dependent on a referral from another WordPress engineer. It resembles people viewing at the shopping center, yet on your own one of a kind site. On the off chance that you need to comprehend what individuals do when they open your site, this instrument is astounding. It even offers a free preliminary. This apparatus will spare you time in client overviews and in plan.

iThemes Sync – Sync permits you to oversee refreshes for all your WordPress destinations from one spot. It associates with BackupBuddy which will mechanize remote site reinforcements and keep you ensured. The iThemes group is strong and they produce astounding modules. Since we oversee 50+ distinctive WordPress sites, this apparatus is a key piece of keeping us as effective as could be expected under the circumstances.

MailChimp – This is an outsider programming arrangement that gives email battles and RSS based messages. While I will infrequently convey singular messages to gatherings of clients, we effectively utilize this support of send week after week bulletins to blog endorsers. MailChimp utilizes our blog’s RSS channel to consequently populate the bulletin and send it on a preset day and time.

Straightforward URLs – This module encourages me rapidly connection to outside sites and track utilization of these hyperlinks. I use it for connecting to goals that are every now and again referenced in blog and bolster discussions. It’s free and spares me loads of time. It’s additionally incredible for overseeing offshoot joins.

Buy in to Comments – This module is another free bit of programming that I’ve utilized for a considerable length of time. It permits clients to demand warning on blog remark refreshes for a particular post. It helps construct commitment and increment guest fulfillment.

WooCommerce Google Analytics Integration
– This WooCommerce expansion associates WooCommerce deals to Google Analytics reports. This permits GA to follow deals and report on significant information, for example, deals by source, deals by day, and so on.

WooCommerce MailChimp Subscribe – This WooCommerce augmentation not just spares personal time, it has definitely expanded the buy in rate to our week after week pamphlet. It drops in a check box on our shopping basket and requests that purchasers state whether they’d prefer to buy in to our blog. Speedy and straightforward, yet answerable for creating a huge number of supporters.

WP 101 – I buy in to WP 101 and remember these how to instructional exercises for each custom site we create. In addition to the fact that it helps answer essential WordPress questions, the recordings are consequently refreshed and pushed to WordPress with each new programming discharge. That implies I realize my customers have the most recent data accessible to them consistently and I don’t need to do a thing. Likewise with different instruments, this module is a twofold success since it spares personal time and satisfies my customers.

Yoast SEO – I’ve utilized the Yoast SEO module for quite a long time. It computerizes some SEO endeavors, by giving a SEO grade for each post or page. While it isn’t everything required for SEO, it conveys criticism and strong produce XML sitemaps for web crawlers.

What Tools Do You Use?

I’ve given you 14 devices for WordPress robotization, however there are hundreds accessible. What apparatuses do you use and love?

Drop a remark underneath and inform us concerning your most loved modules and additional items for WordPress mechanization. You may have a shrouded jewel I’ve never known about however need to utilize.

10 Modern Web Design Trends for 2020

10 Modern Web Design Trends for 2020

1. White space
Modern website design is heading back to minimalism with a tide of purposeful white space, much like in print magazines.

Like natural currents, white space helps move visitors through your site pages, flowing from one element to the next — and it creates a visual hierarchy where no element distracts from the whole.

The breathing room white space provides allows viewers’ eyes to rest. It also aids comprehension by defining relationships between page elements.

When two elements are close together with little white space in between, human eyes will view them as one unit. On the other hand, if two elements are further apart, your eyes will view them separately.

White space allows visitors to identify your site’s hierarchy. And they use white space to find the most important information on pages, so knowing how to use white space on your website will help improve your site’s user experience (UX).

Example: Take a look at the white space in Myles Nguyen’s digital portfolio as a web and interaction designer.

See how it leads you right to all the important bits? The amount of white space he leaves his modern site design lets your eyes travel comfortably, giving you lots of places to rest.

This modern web design example redefines minimalism with thoughtful use of white space.

2. Full-page headers
Full-page headers are the way to go for modern web design in 2020.

Web designers can implement header variations, but a popular set up involves adding key text or call-to-action (CTA) buttons to the left of the header with eye-catching images on the right.

This is because readers tend to focus most of their attention on the top-left of your page.

Example: Discord’s website providing a voice and text chat app for gamers is a good example.

Discord exhibits a fun and quirky image to the right of their header and highlights the benefits of their paid service to the left. Their CTA buttons are clearly marked and tell viewers exactly what they need to do to get the added experiences.

Scrolling down, you’ll find that Discord groups site elements into cards, making their information sleek, easy-to-find, and easy-to-read, while keeping the fun element. You can see how websites like this one generate a feeling of playful sophistication.

3. Playful cursors
Modern websites often feature cursors that make viewing pages a new experience.

Implementing playful cursors on your site in 2020 can be as simple as changing the cursor shape or as complex as coding cursor-triggered animations. Either way, your visitors will have a great time engaging with unique cursors.

Example: Paolo Fornasier has an awesome cursor set up on his online portfolio. The cursor displays different photos with a rippling animation and a piano tone when scrolling over the vertically-aligned text of the navigation menu.

Because of the playfulness of the animation, users easily spend a couple of minutes floating their cursor over the navigation menu.

Your cursor doesn’t have to be as complex as this one, but adding a unique element to your cursor is sure to add some spice to your website.

4. Dynamic scrolling
Dynamic scrolling is another modern web design trend for 2020.

One version of dynamic scrolling sets different scrolling speeds for your site’s foreground and background to give visitors a 3D effect.

Example: Take a quick peek at Crypton’s site to see how amusing dynamic scrolling makes a site.

Background video can also incorporate into dynamic scrolling, where the video only plays when users scroll — and with dynamic scrolling, you can trigger animations and make your images appear like magic.

5. Custom illustrations
Illustrations breathe life into your brand and website.

When it comes to illustrations, modern web design for 2020 pulls inspiration from print publishing and other traditional art formats.

Gone are the days of cookie-cutter stock images, with websites incorporating custom illustrations into their modern web design in 2020.

Example: Take a look at the art of renowned illustrator Alice Lee, for example. She’s designed custom illustrations for popular brands like Macy’s and The Washington Post. Here’s one that she created for Airbnb.

Her art has helped spark a growing trend of custom illustrations for brands that look like they came straight out of a storybook.

And with increased coding capabilities, illustrations continue to evolve beyond 2D design.

Even now, digital designs pull in 3D illusions that add another layer of depth to the Internet.

For example:

The slow change from one color to another with gradient shading
Digital cut-out styles that mimic designs cut out of layers of paper
3D cursor interaction that users can’t help engaging with on your site
6. Grid design
Modern web designers will continue to play with grids in 2020 — and an asymmetric layout likely will become even more popular.

Example: Jingqi Fan’s online portfolio displays how functional an asymmetric layout can be. His site exhibits plenty of white space and a minimalist style that highlights his project images, while the asymmetric design keeps his site fresh, exciting, and engaging.

Many top designers use CSS Grid Layout to bring all the capabilities of print layout to the web.

Also known as Grid, CSS Grid Layout is a 2D grid layout system for Cascading Styles Sheet, a coding language that describes the layout of an HTML site page. Grid allows web designers to create layouts for complex responsive web design more easily and consistently across browsers.

CSS grid layout still has a way to go before it becomes compatible with all interfaces, but it continues to gain momentum as a top web design trend for 2020.

7. Color trends in 2020
Modern website design explores color pallets, and every year there’s a new color for the web. In 2018, it was yellow, 2019, blue, and in 2020, the WGSN trend forecasting community predicts mint.

Overall, Venngage predicts that online color pallets will become more muted in 2020 vs. 2019.

Gradients are a trend continuing from 2019 into 2020, and designers will likely continue exploring the depths to which they can take design with gradients. And because gradients cover a range of colors, they’re perfect for targeting a broad audience.

Psychology of color will also play a significant role in web design trends for 2020. Make sure that you research the psychology behind colors before generating a new color palette for your company. It’s important that your colors match your brand.

Some smaller trends within colors will likely continue from 2019 into 2020. It seems that:

Soft, cool colors (blues, teals, and greys) = Information and backgrounds
Bold, warm colors (reds, oranges, even greens) = Calls to action (CTAs)
Example: Check out Trello’s website for project collaboration and organization software.

This website is a great example of incorporating muted color pallets and gradients into a smooth, illustrative design. They even highlight their CTA in a bright color!

8. Bold fonts
Modern web design will play even more with fonts in 2020 vs. 2019. San-serif and serif fonts are as popular as ever, and vintage type is surprisingly making a comeback in branding.

Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text.

Example: Take a look at how Startup Lab plays with bold type cut out of images. Those give the site a bold, chunky feel, while still coming off as professional.

Fun, right?

See also how they incorporated stenciled letters into their brand name? It ads a bit of a grungy effect, which is nicely contrasted by the bubblegum pink of the page. A bold choice, but they pulled it off well.

Make sure to choose a typeface that matches your brand, your audience, and the goal that you have for your company.

Make sure to also choose an easy-to-read typeface for the body text of any content you have on your site. The readability of your text is one of the essential factors in improving your site’s UX. A simple, unassuming sans-serif like Arial is a great choice.

9. Increased focus on UX/UI
Modern web design focuses on humans in 2019, and it will become even more important in 2020.

Your site’s UX must be smooth, uninterrupted, and engaging in 2020. This means:

Fast page load
Little clutter (use that white space!)
Scannable, relevant SEO content
Web designers wrap functionality with creativity to create a great UX, leaning into clean design while still being creative and unique in all the right ways. The top web designers throw a bit of untidiness into the white, sterile world of technology, much like a bit of chocolate sauce on the kitchen counter.

Hand in hand with UX, your site’s user interface (UI) must be intuitive in 2020. This means:

Voice-enabled interfaces
Image captions
Video transcriptions
No distracting elements
Balanced motion design
Level up your site’s UX/UI by:

Providing visitors with easy-to-read content and easy-to-use interfaces
Hitting their aesthetic sweet tooth
It’s also important to note that mobile surfing will get bigger in 2020 vs. 2019. More than 50% of Internet traffic comes from mobile devices, and that number is expected to rise.

For a website to have a successful modern web design in 2020, all of its elements need to translate flawlessly to both desktop and mobile. Mobile responsive animation and videography will become increasingly important for modern web design.

Example: Take a peek at Chobani’s sleek mobile design.

Chobani provides mobile users with a sleek, fully-responsive design that makes full use of white space. Their content is easily scannable with eye-catching, mouth-watering pictures of their products.

With an easy-to-click CTA banner across the bottom of the screen, Chobani sure knows how to pull in their mobile audiences.

10. Impactful, engaging stories
Finally, modern websites in 2020 will shine at telling stories.

For your site to evolve into a genuine modern website, learn how to tell compelling stories in your content and advertising campaigns.

With classy website design and a compelling story, your site is sure to engage and convert your target audience.

Example: Sustainable food brand Zume’s website is a good example of using your website to tell a story.

Zume spotted a problem, set out to fix it, and they’re telling the world how they’re doing it by making meal preparation more efficient one meal at a time.

The site is clean, scannable, and has plenty of images, infographics, and a very engaging video explaining who they are and their goal.



Some trends, such as gradients, are making a comeback although this time as dynamic gradients. That means if flat design decides to take a nap, it could die a sure death starting in 2020 (which is where hard-to-spot ghost buttons are headed). And dynamic gradients could take over the entire darn space – at least for a while.

But then again, with pioneers such as Google and Apple backing flat design, this year might see an injection of depth and color into the minimalist concept. Over the past couple of months, it has been evident flat design can accommodate splashes of deeper and more energetic colors when afforded the attention and experimental dash it deserves.

In any case, the vast majority of designers and developers are focusing their attention on two distinct areas of web design trends for 2020 and beyond:


With ecommerce having already taken over as the new norm for tens of millions of consumers, it’s all about giving the online shopper exactly what they want in terms of user experience/interface (UX/UI) and visual appeal. For the most part, the top ecommerce design trends for the immediate future at least focus on usability, speed, and simplicity. The quicker and easier it is to get their hands on whatever it is they want, the better.


Likewise, we’ve already entered an era where mobile web traffic has comfortably overtaken more traditional desktop traffic in many key regions. Globally, mobile traffic is responsible for approximately 52% of all web traffic. By the end of 2019, 63% of all mobile phone users will access the Internet primarily via their device. Hence, there’s never been a more important time to focus on the leading responsive design trends, approached entirely from the perspective of the end-user.

Taking a look at things at a more general level, there are several key web design trends that are already proving popular among developers worldwide. Some are continuations of existing trends, and others bring bold new features and functionalities into the mix.