Facebook launched dynamic product ads in 2015 to help ecommerce owners run targeted, optimized, and scalable ad campaigns. Dynamic ad campaigns are a powerful tool for emerging and established businesses looking to increase conversions and boost sales — without spending hours configuring individual campaigns. In this post, we’ll show you how to launch dynamic ad campaigns on Facebook from your Webflow Ecommerce store.
With our recent release of integrations such as Facebook pixel and Facebook catalog, setting up dynamic ad campaigns on Facebook from your Webflow Ecommerce store is simple — and the lasting impact these ads can have on your ecommerce business are immense.
Key benefits of Facebook’s dynamic ad campaigns
Before we dive into the how, let’s look at why you should consider setting up dynamic ad campaigns on Facebook.
They’re optimized to boost conversions.
Dynamic ads rely on data, captured by the Facebook pixel, that helps you optimize your ad campaigns and target the right people with the products they’re most likely to buy.
For example, you can target users with ads for products similar to those they’ve purchased, viewed but did not purchase, or products they added to their cart but abandoned because they got distracted by oh wow the new Black Mirror movie is out?
They’ll save you time
The dynamic product ads allow you to automate the ad creation process and use a single ad template to generate any number of ads you need. Once you set up your campaign once, it will continue running, and updating with your inventory, for as long as you’d like.
They’ll update to match your store’s inventory — automatically
Facebook’s dynamic ads are synced directly with your store’s product feed, ensuring that your ads are updated with product prices and availability.
Convinced? Great! Let’s look at how to set up these dynamic ad campaigns, starting with the Facebook pixel and Facebook catalog.